The juries out on whether Foursquare could be the next Twitter. Some are certain it is while others are hoping it is not. There’s no question Facebook and Twitter have their own issues relating to personal privacy, and Foursquare will certainly face similar concerns. So what exactly is Foursquare?
Foursquare is a different kind of social media site. Its focus is to award badges to users who check in and tell the world where they are at every moment of the day. How do they accomplish that? Easy ñ they use the GPS in your smart phone.
Foursquare is relatively new, with its headquarters in New York. It truly is a brilliant idea convincing users to sign up and become members who then share their locations, while at the same time Foursquare tracks this information so that advertisers can use it. As a result, there is the potential for spam. Businesses who take advantage of Foursquares location marketing will want to keep in mind that users are intolerant of too many messages so make sure you make every message worthwhile and space them out.
Privacy on the internet is almost nonexistent. People are willing to post about almost every part of their life and that includes where they are at any given moment. Foursquare allows users to share their location with as many as 900 friends.
One concern is that while you are busy telling the world where you are, you are also telling the world there is no one home and that could set you up for home burglary. You may also be setting yourself up for a mugging if it becomes apparent you are wondering around by yourself. The truth is Foursquare isn’t going to put you at risk anymore than any of the other social media sites we use and common sense really goes a long way.
You see the Foursquare app has a lot of benefits too! In fact, the pros exceed the cons. Foursquare is great for business marketing. It’s an excellent way to promote a new business that’s opening, throw an event, promote a sale, offer a special discount to Foursquare users in the area, etc. Foursquare will re-post to Facebook and Twitter.
Foursquare offers travelers a convenient services that point out restaurants, coffee shops, pubs, etc within the vicinity of where they are at. As a business, you should be able to quickly recognize the potential for your business if you were to participate and offer a special discount to users who came to your business.
Foursquare is convenient for users who can know when their friends are in the same area they are and they love it. As a business, there’s a great deal of marketing opportunity for you. Whether it’s the new Twitter remains to be seen.