I’m a digital marketing strategist with 15 years’ experience with helping B2C and DTC brands build and maintain lead generation programs that convert at 20% or higher. I use paid advertising methods and multi-channel touch points (email, sms, and other automations) to help increase close ratio by end of month.
I create a digital marketing roadmap by collaborating with sales, management, and other key departments to help create the best prospect experience possible for the prospects that are generated from the campaigns in the roadmap. I also produce the ad creative and execute the roadmap.
I am comfortable at delegation, working with outside contractors and marketing agencies to create assets that the marketing department needs in order to get the best results possible that will help us drive quality traffic that meets a lead cost that works to hit an expected ROI.
The main thing that I am responsible for is results. I will monitor your funnel metrics, record them, and review with key stakeholders to get feedback on performance and make recommendations along the way on how to improve at each stage and then test one thing at a time to know what is working and what is not.
I will consistently update our digital marketing roadmap with what I need to create (regarding assets and collateral) that will help me drive quality traffic that meets a lead cost that works to hit that expected ROI. The assets that I need in order to get the best results possible. I will consistently communicate with management and other key stakeholders on my progress on my goals.