To sell a product well, it is very important to use powerful selling words to really convey each and every little benefit that your product has to convince the customer. It is not uncommon to see words like “unbelievable” and “phenomenal” and something along those lines in really great salesletters.
However, there are some marketers who intentionally use hyped-up descriptions to sell off their products. These marketers mislead customers into thinking that their products offer benefits that do not really exist in reality. At this point, it would be appropriate to quote a story that really happened:
One evening, a fellow marketer in my Google Talk list messaged me to check out his newest sales letter for his product, an e-book on earning revenue with contextual advertisement. I logged on to his website and was drawn right into his sales copy! The reason was the sales letter dived right into my desires and promised that “everything I have ever wanted” can be obtained just by purchasing the said e-book and executing whatever is inside. The sales letter also made it seem that the author owns fleets of Mercedes Benz cars, luxurious mansions and private yachts.
The problem was I know this particular marketer personally. He is actually a 17 year old high school graduate looking for a few quick bucks by selling a little e-book he compiled with information collected from various sources from the Internet. My emergency alarm immediately kicked in and I can just imagine how many naïve newbies can be fooled with the deceptive sales copy.
The sad but very real fact is that there are many scam artists online, waiting to rip off your hard-earned money. Hence, remember that the usual advice for consumers still apply online: use your common sense. If something sounds too good to be true, it probably is too good to be true.
Remember, when you intend to purchase something from the Internet, do a basic check-up on the merchant website. First and foremost, if you have even the slightest question on any of the features of the product mentioned, email the merchant regarding it and observe the attitude with which he/she replies. Customer support reveals a lot about the integrity of a business.
Finally, if you can’t even find support email on their website, click the “Back” button and run away from the site at once!