The AdWords keyword tool of Google is being integrated into another tool. While many people have relied on this tool in order to search for both keywords and ad group ideas, it has become cumbersome for many because there is another tool that also gets used a lot, which is the traffic estimator. Instead of having to use two separate tools in order to identify keywords and choose competitive budgets, Google is changing the way AdWords is structured.
To help with the process of campaign building, Google has recently launched a new tool, known as Keyword Planner. This will combine the functionality of both the Keyword Tool as well as the Traffic Estimator. There is now a smoother, more integrated workflow. The new tool or “planner” can be used to find a variety of new keywords and ad group ideas as well as get performance estimates on them. They can then be added to a campaign.
Keyword Planner can be used in the same way that Keyword Tool was used. You can search for an idea that is related to a specific keyword, your website or a particular category. What’s unique about Keyword Planner is that it will allow you to multiple the keywords you have supplied. This means you can now combine multiple keyword lists to generate new keywords to target within your campaign.
Keyword Tool was only able to target a country, which is another reason that Google has chosen to phase the tool out. With the introduction of Keyword Planner, it is now possible to target cities and regions within a country, making SEO campaigns more effective.
For the different keyword ideas, you will be able to view statistics for those items. When it’s time to figure out a keyword match to use, keywords should be added to a plan and then the performance estimates for each match type will be shown.
The plan can be considered similar to a shopping cart. It’s possible to add the keyword and ad group ideas to the “cart” in order to review it and begin building a plan. Ideas can be added or deleted and the bid range can be changed in order to see estimated clicks and costs. There is then the option to select “get estimates” where a specific bid will be provided.
The plan review will show a graph featuring max CPC bids as well as a daily performance estimate for all selected keywords and ad groups. There is then the option to choose a bid and a budget. Once the plan is set and it works within the budget, it can be applied to an existing AdWords campaign. Should it need to be set aside for later, it can also be downloaded to the computer.
So while the Keyword Tool is going away, it has been replaced with something more innovative, known as the Keyword Planner.